The EPK is another vital tool for any filmmaker. The job of the EPK is to give the press and public some insight into the film and how it was produced. This is turn will help sell the product as a whole and make the success of the film even better. A well produced press kit can pay dividends in the future.
Here is an extract from the Raindance Producers Lab book which show’s how important the press kit is to market your film;
You cannot sell a film. You can only sell a movie. You turn a film into a movie by using publicity to create a buzz, or hype for your film. Additionally, publicity will attract acquisition executives to your movie.
There are vital things and information that you need to include in an EPK;
- Synopsis
- Production Stills
- Cast & Crew Bios
- Essential Contact
- FAQ
- Social Media/Interactive
- Reviews/Endorsements
Over the last few weeks we have collated this information and built it into an iBook. By building an iBook, we can publicise the film even more on the likes of iTunes for people to download it to their iPhone, iPod’s and iPads and give them easy access to information on our film. We are also planning on getting it professionally printed. However, that does cost quite a considerable amount of money and may be something that we need to re-visit. Here are a few screenshots of what we have produced;
Again, we have tried to keep the styling the same as all our other promotional materials. The crew pictures work really well with the writing next to it, and it breaks up the whole booklet. It’s definitely looks more creative then a standard black on white background and the feedback we received was that it held the right amount on information, and that it looks professionally produced. This will be key when we market our film; we want to be taken seriously as filmmakers and more importantly, we want Instability to be taken seriously as a film.
We have also made the EPK available as a PDF on our website, which you can find on http://www.InstabilityFilm.com or download from here.
Dean Atkinson 